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“Software is eating the World,” and this is particularly true if you have to keep your solution running non-stop, even after changes are made to your production environment, without creating disruptions for your users. Roughly speaking, we used to rely on traditional APM vendors (Application Performance Monitoring or Application Performance Management), and those vendors would provide the tools needed to make sure you can manage your failures and be able to pinpoint problems when they occur.
Although those vendors offered a key solution the market needed, over time everyone started to realize they were locked into their solutions. If for some reason we needed to change vendors, this would translate to a costly migration which could take years, and end with another lock-in situation.
Learn more: https://cloud.redhat.com/blog/what-is-opentelemetry